Advertising case study in india

The Times of India offers the largest reach among newspapers in socio economic categories most coveted by advertisers- sec A and sec B and eight of every ten readers belong to sec B class. Manufacturing, distribution, marketing and advertising were geared for the global introduction through increased production capacity and aligned promotional material.

While Target Advertising case study in india not a small business, this marketing case study offers some seriously bright lessons in adopting smart technology. Taulli, According to BogganNike had also employed child labor in Cambodia to reduce its production and labour costs.

Now they need to move ahead and develop a campaign which can highlight their success and also build similar brand values across all the newspapers and supplements.

Listerine as a Cure-All Listerine was the first over-the counter mouthwash sold in the United States in and by it was already falsely marketing its product. Init had to be taken national, amplifying the Coke Studio experience and establishing a pan-India youth footprint.

Case Studies and Management Resources

Average time spent on the ad was over Advertising case study in india minutes, almost 10x the time spent on conventional options. As part of a five-month undercover investigation, the police staged and advertised a wedding on a Friday night, figuring it was easier to make drug suspects come to them than to round them up.

The week-long campaign was expected to attract around 3, play-outs, but it achieved 8, playouts. Evaluate the advertising campaign of Times of India.

Allergan Case Study Allergan easily supports 10 percent annual business growth and launches new websites and online campaigns in one day instead of several weeks using AWS. So Nike change its marketing strategies and products design to become more fashion and focus on the youth consumers. Adidas has been an official sponsor of the Olympics and has also been included as a sponsor of the Olympics; this gives it an edge over its competitor Nike.

The character, in her inimitable style, shared good manners and subtly mentioning her long hair is thanks to Neela shampoo, as Clinic Plus shampoo is referred in rural markets. This helps cut manufacturing costs to ensure that the low price does not interfere with the business model's sustainability.

If they can succeed at building an audience, so can you. Not to give any spoilers, but they succeeded brilliantly with limited resources, and offer real insight into why.


The study concluded that more posts are not necessarily increasing engagement but a relevant and balanced content strategy was needed. Hence, the agency set out to build a tool with a methodology to plan seamless integration for mobile along with other mediums.

Horlicks - Horlicks Aahar Abhiyaan - Mindshare Looking at addressing the issue of malnutrition, Mindshare set its sights on the Kolkata metro for this campaign for health food drink Horlicks. At the end of the campaign, the channel registered over 27,45, minutes of viewing in six months from launch, which translated to 5.

It is ranked as the six best newspapers of the world. This has make Nike to set relatively higher price than its competitors.

Koch's Cure All Starting inDr. The company has followed a world war—II strategy called pincer movement strategy.

A dozen suspects were booked and, by Saturday afternoon, 16 were in custody. The first season featured a single producer collaborating with several artistes to produce 11 episodes. Reebok should start a line of well stylish shoes prepared toward women with active lifestyles. The brand now claims a reacall rate of over 90 per cent amongst the target audience, and the frequency of usage has increased from 1.

This data can steadily be fed to a microprocessor which agent motors to adjust padding and airflow within the shoe.

They have moved from functional, circulation based advertising claims to establish an emotional chord with readers.

Around 22 per cent more national brands came on board to advertise on the radio station in the following quarter. With the additional help of a bid management tool that kept track of around a million key words for around 1 lakh products available on ebayindia, the brand managed to generate over 65 per cent first time buyers during the campaign period, and there has been an average of 30 per cent increase in monthly visits by first time buyers.

What are the ways and means to align Indian advertisements with morally and ethically acceptable standards? Fevicol - Fevicol 'Free Store' - Ogilvy India While Fevicol is a popular brand, the brand of the glue purchased usually rests with the carpenters.

Top 10 Digital Marketing Case Study of Indian Brands

Nike distributes its products on different level basis. An estimated million customers not happy with existing market offerings provided a promising growth opportunity for Gillette. Individual editions reflect the local character of their geographic region while being true to the brand philosophy to the core.

And also to find people who stayed close by, a key reason for sticking to the job. A typical paper runs into anywhere between 24 and 32 pages and carries daily city centric life style and other supplements such as Delhi Times, Bombay Times, Kolkata Times and related supplements like Education Times EducationAscent Careers and Times Property Real Estate.

After failing to gain significant market share in India by selling its lower and mid-tier American razors in different packaging, Gillette adopted a different approach.Sometimes false advertising is easy to spot. Statements like "Lose 20 pounds in 5 days" or "Make $1 million a month while sitting at home" seem to choke on their own incredulity, but sometimes.

SAMPLE CASE STUDIES – MARKETING Case Study 1 Case Study 2 Indian Refrigerator Market India's Refrigerator market estimated at Rs. Cr. is catered mainly by 10 brands.

The annual capacity is estimated at around million units is running The storage pattern of foods in North India and South India is same. Same is the case. Case Studies: Most Recent.

Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander more. Case Study: How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsung.

by Kimberly Smith. 8. All Nippon Airways. No link – Facebook occasionally features this case study in the US Facebook ad dashboard. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.

Results: Facebook Ads resulted in a 25% CTR. AdiMap measures online advertising spend, app financials, and salary data. Airbnb benefits from the scalability, agility and reliability provided by Amazon Web Services, including Amazon EC2, Elastic Load Balancing, Amazon S3, Amazon EMR, Amazon CloudFront, Amazon CloudWatch, and Amazon RDS.

AWS Case Study: Macmillan India. Case Studies: Most Recent. Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue.

How, exactly? Take a gander more. Case Study: How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsung.

6 Cases of Shamelessly False Advertising

by Kimberly Smith.

Advertising case study in india
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